Hi! Nice to meet you.
I’m a forward-thinking professional who thrives at the intersection of creativity and strategy, dedicated to crafting exceptional digital experiences and innovative solutions. Currently, at Datakeeper Nederland, where I’ve been a core team member since its inception, I lead dynamic design teams, steer creative direction, and mastermind projects from conception to fruition. My journey with Datakeeper has been a remarkable one, as I’ve played an integral role in shaping the company’s vision and growth.
My professional journey also includes my time at the Innovation department of Rabobank, where I worked on numerous propositions, including product development. Collaborating with various marketing agencies and creative/digital firms, I’ve had the privilege of crafting brand guides, optimizing customer journeys, conducting insightful user research, and designing and developing engaging landing pages and apps.
Earlier in my career, I ventured into entrepreneurship, running my web design and development company, with a focus on creating highly accessible WordPress websites that were both swift and practical.
My overarching goal remains simple: to create beautiful solutions that align seamlessly with the latent needs of consumers, delivering exceptional functionality. In today’s ever-evolving landscape, I firmly believe that innovation and top-tier visual design, coupled with exceptional user and customer experiences, are not only essential for business improvement but can also be a matter of survival.