Who am I?

Personal Details

LinkedinPhoto
  • Name: Larissa Wezenberg
  • Date of birth: 03-06-1994
  • Nationality: Dutch
  • Address: The Hague
  • Email: larissawezenberg@outlook.com

Hi! Nice to meet you.

I’m a forward-thinking professional who thrives at the intersection of creativity and strategy, dedicated to crafting exceptional digital experiences and innovative solutions. Currently, at Datakeeper Nederland, where I’ve been a core team member since its inception, I lead dynamic design teams, steer creative direction, and mastermind projects from conception to fruition. My journey with Datakeeper has been a remarkable one, as I’ve played an integral role in shaping the company’s vision and growth.

My professional journey also includes my time at the Innovation department of Rabobank, where I worked on numerous propositions, including product development. Collaborating with various marketing agencies and creative/digital firms, I’ve had the privilege of crafting brand guides, optimizing customer journeys, conducting insightful user research, and designing and developing engaging landing pages and apps.

Earlier in my career, I ventured into entrepreneurship, running my web design and development company, with a focus on creating highly accessible WordPress websites that were both swift and practical.

My overarching goal remains simple: to create beautiful solutions that align seamlessly with the latent needs of consumers, delivering exceptional functionality. In today’s ever-evolving landscape, I firmly believe that innovation and top-tier visual design, coupled with exceptional user and customer experiences, are not only essential for business improvement but can also be a matter of survival.

My Professional Background

Work Experience

 

2022 February - Present

Rabobank/Datakeeper

Creative lead & Product manager

Co-create the most user-friendly digital data wallet for consumers.

Specialties:

  • Leading creative teams, determining UX design roadmap & features
  • Using agile tooling (Azure/Parabol/Miro), translate features into user stories 
– from inception to go-live for design/development teamLead and implement several customers at once, manage communications/marketing,
  • Cultivating robust client relationships, ensuring satisfaction and retention
  • Pioneering end-to-end project management, customizing Datakeeper for clients
  • Establishing and optimising customer journeys for start-up proposition:
    a European digital identity/datawallet

Link to latest public speaking & organizing of event: https://www.youtube.com/watch?v=i-eW0ODyDr0

 

2020 September - 2022

Datakeeper/Rabobank

UX & Marketing Lead

Creating beautiful solutions that align seamlessly with the latent needs of consumers

Specialties:

  • Conducted immersive usability testing, continuously refining the user experience.Manage marketing agencies / web development for datakeeper.nl
  • Directed collaboration with marketing agencies, amplifying brand presence
  • Aligned product roadmaps with consumer desires, crafting elegant solutions
  • Curated compelling content across diverse social media platforms.

2017 September - 2020 September

Rabobank

Innovation Manager

Convince others to see innovation as an opportunity.

Specialties:

  • Identify and validate the riskiest assumptions underlying the business model by developing and manage online and offline experiments
  • Manage marketing agencies / web development for datakeeper.nl
  • Lead in building a solution-fit Career Wallet with the underlying blockchain technology -> Self Sovereign Identity
  • Apply positive action-oriented leadership – Horizon 2 & 3 innovations

2017 September - 2018 September

Rabobank

Young Professional Trainee & Junior Business Inteligence Developer

 The expert in everything was once a beginner.

Specialties:

  • Followed trainings of Lean, Lean-Startup, and Scrum, influencing communication, pitching, and SQL.
  • Taking part in ideation sessions and customer validation, followed by pitching for 400 people during the Rabobank Moonshot Program
  • Setting up a strategy in regards to internal visibility of the Business intelligence department
  • Venture building in relation to cryptocurrency
  • Setting up a professional customer research to discover problems worth solving, create persona’s and customer journeys
  • Enjoy working collaboratively with designers, business people and innovation coaches in small co-located teams
  • Build a solution-fit (MVP) based on the customer experience and problem-fit.

2016 May - 2020 January

Infinix

Front-End developer/Owner

Building affordable professional websites.

Specialties:

  • CMS installation and configuration
  • Plugin Installation
  • Consultancy (theme, layout, design, webhosting)
  • Webhosting
  • CSS
  • HTML
  • Social Media Management
  • Website maintenance
  • Customization and Optimization
  • Photoshop

2016 October - 2017 February

IntoGolf

Jr. Front-End Developer

IntoGolf is a golfmanagement system which has developed a golf app that allows you to reserve a tee time or golf package within a couple of clicks via your smartphone on a golf course of your choice. Search using the filter simply to golf by yourself, with friends or with an important business partner in the neighborhood. Find information about the golf course or go directly to the overview of the available tee times on the golf course. Select your start time, invite your fellow players by text message and confirm. Your reservation is now on the agenda of the golf course. It can be so simple! And you can also find golf events, enter scorecards, read the latest golf news via Golf.nl and golf instruction videos. 

2015 August - 2015 September

Kunsthal Rotterdam

Online Content Manager

  • Adding old content to new CMS
  • Considering layout of www.kunsthal.nl
  • Editing layout and design of the user-friendly front-end part of website.

2015 January - 2015 April

Kunsthal Rotterdam

Marketing and Communication Intern

  • Write press releases
  • Maintain media lists and directories and actively collect new media contacts in print and digital;
  • Brainstorm with 2.0 activities for the next program update and keep up with the Kunsthal community sites
  • Prepare and send e-newsletters
  • Dissemination of press releases by email and by post
  • Keep www.kunsthal.nl website updated and fill with content; working with CMS
  • Develop various graphic communication items (posters, invitation cards, leaflets);
  • Edit images with Photoshop
  • Support the education department with public activities and printing
  • Responsible for the communication inbox
  • Provide assistance with the organisation of Museumnacht 010

2014 June - 2014 July

ABB: Asea Brown Boveri

Communication Intern

Battery energy storage systems (BESS):

  • Checking text length of video script for voice-over and organizing video footage for handing over to video agency
  • Proof-reading, correction and re-branding of documentation for the roll-out of the BESS solution portfolio to Local Business Units and market introduction including
  • Questionnaire for front-end sales
  • Training and customer presentations
  • Sponsor e-mail
  • Webinar-recording and editing of video footage and embedding in training presentation

New Sitefinity Websites:

  • Creating an interactive slide deck to present the new Substations and electrification and ‘FACTS’ (Flexible alternating current transmission systems) websites
  • Compiling of web references based on press releases on new and competed customer projects

2012 July - 2012 August

Transfer Pricing Associates

Marketing Trainee

  • Follow up leads/contacts Social Media (LinkedIn)
  • Internal contact data base update
  • Preparation of various global sales and marketing initiatives

My Education

Education

2015 August - 2017

Erasmus University Rotterdam

Master's Degree: Media Studies - Media & International Business

Focus Area:

  • Media & International Business

2016 January - 2017

Codecademy

Programming/Coding

Learning languages of code:

  • JavaScript
  • HTML 5
  • CSS 3

2012 August - 2015 October

Erasmus University Rotterdam

Bachelor of Science: International Communication & Media

Extracurricular Activities:

  • Eurekaweek Guide
    • Introducing and guiding new students to the city of Rotterdam and Erasmus University for a week.

2014 January - 2014 March

Erasmus University Rotterdam

Minor: Quality of Life and Happiness Economics

Minor part of the International Bachelor of Communication and Media

2010 August - 2012 June

Zurich International School

International Baccalaureate

Subjects:

  • Dutch A1 SL
  • English A2 HL
  • German B HL
  • Math SL
  • Biology SL
  • Economics HL

References

  • Hendrik Blankenstein

    Previous partner of TPA-Global

    We have known Ms. Wezenberg as a motivated, flexible and reliable trainee who has met our professional and personal expectations in every way. The tasks given to her were carried out to a high qualitative and quantitative level and she fulfilled her duties on time to our entire satisfaction. She was well organized, and had a disciplined, structured and result oriented way to go about her job.

  • Thibault Meyer-Jures

    Head of Sales & Marketing, T&D Substations ABB

    With her helpful reliable nature Ms. Wezenberg integrated well into the team. She was very creative and highly motivated and beyond, has very good communication skills. She achieved very good work results due to her high level of quality consciousness as well as her very precise and efficient method of working. Her always friendly attitude towards superiors, colleagues and external partners was at all times exemplary and ensured professional teamwork at all times.

  • Jamal Warner

    Head of Marketing and PR Rsmsr

    Larissa was in charge of rebuilding our website to transform it into a professional and modern representation of our organization. With only few instructions Larissa was able to succeed in making our website look extremely appealing. In just a single week, she managed to transform not only the website, but the image of SR.

  • Erik Boog

    Canadian DJ

    I was in need of a new website for my company www.erikboog.com and found Larissa through social media outlets. I contacted her about about my website and asked her how we can improve my online presence. I was impressed with her quick response and professionalism. She made my site exactly the way I wanted it in only a week. Larissa is a very easy and pleasant person to work with and is very good at what she does.

  • Maud van den Eijnden

    President of Dispuut Runa

    We are very happy with this modern-looking website as we can now find all our information and data stored in one place. Not only did Larissa quickly develop this WordPress website, she also applied all functions to the website that our girls needed.

What I am good at

Skills & Knowledge

Media & Coding

Photoshop70%
CSS80%
HTML85%
Social Media98%
Wordpress90%
International Business & Media Communications95%
 

Recognitions

Honor Roll 2010

Zurich International School

First Aid 2011

Diploma

LANGUAGE SKILLS & KNOWLEDGE

English
Mother Tongue
Dutch
Mother-Tongue
German
Limited Working Proficiency
  • Photo manipulation skills
  • International Business and New Media
  • Public Relations
  • Front-end Design
  • Back-end Development
  • WordPress
  • Figma
  • Pivotal/Agile/Scrum
  • Video Editing
  • Crisis Communication
  • Media
  • Social Media Marketing Communications

Hobbies & Interests

  • Sports

    Sports

    I go to the gym 3 times a week.

  • Marketing

    Marketing

    Helping and consulting those who need a website for their enterprise.

  • Movies

    Movies

    All kinds

  • Music

    Music

    Tropical House

  • Technology/Coding

    Technology/Coding

    Learning the new languages of code

  • Travel

    Travel

    Seeing different parts of the world and meeting new people.

  • Friends and Family

    Friends and Family

    Spending time with friends and family.

My best work

Portfolio

  • + >

    Hypermorphingtechnologies.com

    An informative business website introducing an innovative technology

  • + >

    Autorijschool-simpa.nl

    A professional driving school website

  • + >

    Larissawezenberg.com

    My professional website

  • + >

    Dispuutruna.nl

    I created the WordPress website of the sisterhood Runa.

  • + >

    rsmsr.com

    A renewed website for rsmsr.com

  • + >

    http://erikboog.com

    a website created for DJ Erik Boog - Music & Bookings

hmt-500px

Hypermorphingtechnologies.com

Screen Shot 2017-04-30 at 16.30.20

FEBRUARY 2017 - ARPIL 2017

In collaboration with professors, with one being from Erasmus University, I created an informative business website. The idea was to present their newest innovation of hyper morphing technologies, introducing the concept to potential business partners.

 
logo-simpa

Autorijschool-simpa.nl

DECEMBER 2016 - FEBRUARY 2017

For an indepedent driving school, I was asked to create a professional driving school website. This website consists of price information and reviews about the driving school and instructor.

Screen Shot 2017-04-30 at 16.26.05
cropped-L.W..png

Larissawezenberg.com

JUNE 2016 - JULY 2016

For my professional profile, I created a website including various job descriptions and education that I have accomplished in the past. The website contains a simple one-page CV format.

    Screen Shot 2017-04-30 at 16.03.00

dispuutruna.nl

November 2015 - January 2016

As I was part of dispuut Runa, I created a website for our sisterhood to be able to communicate with each other more easily and to provide the sisterhood with updated information.

As a tool to be used by the Runa's only, the website includes hidden content of an event calendar, a sign-up sheet, a photo archive and a forum. Furthermore, they are easily updated with notifactions when a page changes or when a new event is created.

We are very happy with this modern-looking website as we can now find all our information and data stored in one place. Not only did Larissa quickly develop this Wordpress website, she also applied all functions to the website that our girls needed.

Maud van den Eijnden, President of Dispuut Runa
Screen Shot 2016-04-01 at 18.22.06
SR-RSM-Student-Representation-e1464016848144

rsmsr.com

March 2016 - May 2016

For the Student Representatives of Rotterdam School of Management, I changed the complete layout of their website rsmsr.com. They were ready for a new modern look and feel for their website.

Larissa was in charge of rebuilding our website to transform it into a professional and modern representation of our organization. With only few instructions Larissa was able to succeed in making our website look extremely appealing. In just a single week, she managed to transform not only the website, but the image of SR.

Jamal Warner, Head of Marketing and PR Rsmsr
Screen Shot 2016-04-13 at 20.29.36
DJERIKBOOGLOGOhomo

Erikboog.com

APRIL 2016 - JUNE 2016

The website http://erikboog.com was created for a canadian DJ and contains a responsive modern design with diverse WordPress plug-ins.

Screen Shot 2016-04-13 at 21.10.26

I was in need of a new website for my company www.erikboog.com and found Larissa through social media outlets. I contacted her about about my website and asked her how we can improve my online presence. I was impressed with her quick response and professionalism. She made my site exactly the way I wanted it in only a week. Larissa is a very easy and pleasant person to work with and is very good at what she does.

Erik Boog, DJ from Canada

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